Get a bold, unforgettable brand
that turns heads and makes you the one to watch
Custom-branding for coaches, creatives, and ecommerce brands who are DONE blending in with DIY logos, and ready to lead the industry with a brand that's unmistakably them.
Make me unforgettableIf your branding doesn't make you want to create a whole merch collection and slap it on an 8ft billboard, what's even the point?!
You've poured grit, sweat, and tears into your business. But somewhere between all the late nights, Canva files, and mood boards… the spark didn't make it through.
You've DIY'd, copied competitors, maybe even rolled the dice on Fiverr, but your brand still feels off.
- 01The fonts don't feel like you.
- 02The colours blur into everyone's feed.
- 03And the logo? Let's just say you wouldn't put it on a tote bag anytime soon…
If that sounds familiar, you're not alone. Most business owners outgrow their DIY branding wayyy before they realise it.
Your posts get ignored instead of popping on the feed.
You default to a Google Docs proposal instead of a proper slide deck because you're embarrassed by the visuals.
And before you know it, it's costing you clients, credibility, and the confidence you've been working so hard to build.
If you want to be memorable and become the go-to in your industry, a DIY Canva logo isn't gonna cut it.
You need a brand that is bold, strategic, and designed to attract the right people
from the very first moment.
Because when your brand looks the part, clients assume you are the part.
Hey, I'm Fergie. Proudly allergic to the colour beige.
Brand & Web Designer.
I've designed for brands like Ford, Adobe, Xapo, House of Gods. But my favourite people to work with are business owners who are done playing it safe and want a brand that's as bold and magnetic as the work they do.
Because here's the thing: your brand is not just a logo. It's not a colour palette or a pretty font. Real branding is strategy, psychology, and storytelling turned visual. It's the split-second impression that makes people feel something about your business before they even read a word.
That's why I blend bold design with strategy to create a brand identity that doesn't just look incredible, it makes your ideal clients say: "I NEED to work with them."
Because when your brand matches your brilliance, everything clicks.
Your unforgettable brand
Here's how we'll bring your unforgettable brand to life.
Deep Dive Discovery
We'll start with a deep-dive session to unpack your story, audience, and big picture goals. This is where we find the gold that'll set your brand apart and turn it into a strategy-backed identity (not just a pretty logo).
Mood & Direction You Love
Next, we'll explore visual directions that capture your brand's energy. Think moodboards, colour palettes, and creative ideas that make you say "yes, this feels like me" and feel excited about your brand again.
Concepts That Capture You
In this step, you'll start to see your brand come to life! I'll take all that strategy and direction and turn it into bold logo + identity concepts that feel unmistakably yours and make you proud to share your brand everywhere.
Refine Until It's Perfect
This is a collaborative process, that's why you'll get two rounds of revisions so your brand feels exactly right for you.
Your Brand Toolkit
You'll walk away with a complete brand identity, including logos, colours, fonts, and a guide that shows you exactly how to use it.
Launch With Impact
Support to roll out your new look so your brand lands with confidence and excitement.
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Ready to have a striking brand your ideal customers are obsessed with?
Whether you're starting, scaling, or levelling up, choose from my three branding packages:
Brand Foundations
Perfect for new entrepreneurs or side-hustlers launching their first offer and ready to make a confident debut online.
You'll get: logo suite, colour palette, fonts, and brand guide.
You'll walk away with a polished identity you'll feel proud to share, that gets people taking you seriously from day one.
[Add price]Brand Identity
Ideal for established businesses that are growing fast, where DIY branding can't keep up.
You'll get: full visual identity system, templates, and collateral.
You'll walk away with a bold, consistent identity that builds trust and recognition, so every post, proposal, and package looks cohesive and high-end.
[Add price]Brand Expansion
Perfect for scaling brands launching new offers, entering new markets, or prepping for retail or partnerships who want to dominate their niche.
You'll get: everything above + packaging, pitch decks, or custom add-ons.
You'll walk away with a fully developed, unforgettable brand that amplifies your presence across every touchpoint, from packaging to pitch decks, and cements your place as the stand-out in your niche.
[Add price]Peep the bold, stand-out brands
Brands I've designed that refuse to blend in.
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No matter what package you choose, you'll walk away with:
Design that sells your value before you even open your mouth (or hop on another discovery call).
Consistency across your feed, website, and offers so everything looks intentional instead of "thrown together between client calls."
Confidence that spills into every launch, pitch, and post, because your brand finally reflects the quality of the work you deliver.
A brand you're proud to plaster everywhere, from your packaging to your pitch decks, because it finally reflects how good you actually are.
We'll be a perfect match if…
- ✓You've built the business, but your "brand" still lives in a Canva folder. You want an identity that gets clients saying yes from the start.
- ✓Your brand doesn't feel like who you want to be anymore. You've evolved, your audience has grown, and you want your branding to reflect the premium business you are.
- ✓You want a brand that turns heads, gets saved to Pinterest boards, and makes people remember your name.
- ✓You're excited to collaborate. You bring the vision, I bring the design magic.
This might not be for you if…
- ✕You'd rather copy competitors instead of creating something unique.
- ✕You want a quick Canva logo or Fiverr dupe by tomorrow, and don't care about strategy.
- ✕You want beige, generic branding (we're strictly anti-beige ✨).
- ✕You're not open to collaboration and want full control.
I only take 2 branding projects per month so you get my full focus.
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Let's bust the biggest myths about branding.
"Can't I just DIY this on Canva?"
"Isn't branding just a logo?"
"Is branding really worth it?"
Ready to finally have a brand that works as hard as you do?
You already make 35,000 decisions a day 🤯 don't let branding be one of them.
No more hiding behind DIY logos, colour palettes that don't feel like you, or "good enough for now" graphics.
It's time for a brand that finally catches up to the business you've built.
The kind of brand that stops people mid-scroll.
That makes you proud to drop your link anywhere.
That looks, sounds, and feels like the version of you who already made it.
You've worked too hard for a brand that goes unnoticed.
Let's make yours unforgettable.