The Anti-Beige Manifesto
Anti-Beige is not a colour choice. It's my whole ethos.
Read on
Beige
is blending in.
- 01It's playing it safe until you look exactly like everyone else in your industry.
- 02It's a brand that doesn't sound like you, look like you or resonate with the people it's meant for.
- 03It's faking it, because it isn't who you really are.
Anti-beige is uncovering what's really there.
It's not a trend palette.
It's not being quirky for the sake of it.
If your brand is calm and quiet, then calm and quiet done properly is anti-beige.
I believe
01
Your brand should be recognisable, not interchangeable.
02
The best design starts with knowing who you really are, not with a mood board.
03
Nothing is too much, and if it takes custom code to get you exactly what you want, I'll write it.
04
You should leave with the tools and confidence to run your brand yourself.
So here's my promise.
- I'll get to know the real you.
- I'll build a brand and a website that look, sound and feel like you.
- And it will pass the vibe check.
Zero beige. Full you.Fergie, The Anti-Beige Designer®