The Anti-Beige Method™
A bold 5-step framework to build a brand that’s anything but forgettable.
Say goodbye to generic. The Anti-Beige Method™ is your permission slip to stand out, show up, and build a brand that actually feels like you.
Tired of blending in? The Anti-Beige Method™ is a signature brand strategy designed to help creative founders and bold business owners uncover their unique brand essence, then amplify it unapologetically. Developed by Fergie (aka The Anti-Beige Designer), this framework guides you through five energising stages to create a brand that feels magnetic, meaningful, and totally you.
BEIGE IS CANCELLED
♡
BE BOLD
☆
BEIGE IS CANCELLED ♡ BE BOLD ☆
1. UNCOVER – FIND THE FIRE
Define your purpose, values, and vision so your brand starts from something real.
2. PERSONIFY – GIVE IT A VIBE
Define your brand’s voice, give it personality that’s human, memorable, and magnetic.
3. SPOTLIGHT – MEET YOUR PEOPLE
Get super clear on who you serve, what they need, and how your brand transforms them.
4. DISTILL – SAY IT SIMPLY
Turn all that brand brilliance into messaging people get instantly. Craft brand statements, taglines, and positioning you can actually use.
5. AMPLIFY – GET LOUD
Bring it to life across your website, socials, and offers with consistency and confidence.
→ Ready to bring it to life
You can do all of this with my workbook or partner with me to turn your strategy into a full visual identity.