The Anti-Beige Method™
A bold 5-step framework to build a brand that’s anything but forgettable.
Say goodbye to generic. The Anti-Beige Method™ is your permission slip to stand out, show up, and build a brand that actually feels like you.
Tired of blending in? The Anti-Beige Method™ is a signature brand strategy designed to help creative founders and bold business owners uncover their unique brand essence, then amplify it unapologetically. Developed by Fergie (aka The Anti-Beige Designer), this framework guides you through five energising stages to create a brand that feels magnetic, meaningful, and totally you.
1. UNCOVER – Find the fire
Clarify what drives you. Your purpose, values, and deeper why // Define your purpose, values, and vision so your brand starts from something real.
2. PERSONIFY – Give it a vibe
Define your brand’s voice, tone, and personality. It’s time to humanise your presence // Give your brand a personality that’s human, memorable, and magnetic.
3. SPOTLIGHT – Meet your people
Get super clear on who you serve, what they need, and how your brand transforms them.
4. DISTILL – Say it simply
Refine your message. Craft brand statements, taglines, and positioning you can actually use // Turn all that brand brilliance into messaging people get instantly.
5. AMPLIFY – Get loud
Bring it to life across your website, socials, and offers with consistency and confidence.
→ Ready to bring it to life
You can DIY it with my workbook or partner with me to turn your strategy into a full visual identity.